Hi. We are ID&T.

Our story

ID&T is the world’s leading electronic music experience company.

ID&T started in 1992 with a grassroot party, created by electronic dance music devotees who yearned for a new experience. We are famous for launching ground breaking concepts, such as Sensation, which made the world dance in white and are co-founder of Tomorrowland, which is the biggest festival in the world.

During our existence a number of brands, Q-dance, b2s, Awakenings, Air and Art of Dance, were added to our company, making sure fans in every subgenre within the electronic music world are well catered for. The world’s biggest electronic music festivals, such as Defqon.1 Weekend Festival, Mysteryland, Awakenings, Sensation, Decibel Outdoor, Thunderdome, Qlimax, Welcome to the Future, Amsterdam Open Air and Milkshake, are part of our brand portfolio.

We were the first to bring dance music to the masses, and our example has been leading the industry ever since. Our passion and devotion to the overall festival experience is what continues to keep us at the forefront of the electronic music world. We aim engage, amaze and captivate audiences through ever-evolving ideas, creating goosebumps all the way. Three decades of building our company have resulted in a tight execution machine, recognized worldwide for its leadership and quality in logistics and show.

As dance music styles shift and public tastes change, we consistently try to place ourselves ahead of the curve by carefully curating new concepts and events that focus on music, art & culture and sustainability. We invest in tomorrow's heroes today, turning rough diamonds into shiny brilliants.

We are always thriving to create larger-than-life-experiences and tell stories that stick, igniting sparks of imagination in both fans and partners worldwide. For this reason, every year, approximately 1.5 million visitors travelling from all around the world attend our renowned festivals to celebrate life.

Interested in the full story of ID&T? We penciled our journey of highs and lows, personal dramas and triumphs, a barely averted bankruptcy and bizarre escapades right across the globe - with only one goal in mind: throwing the best parties ever - down. We still have some copies available: https://marygowild.nl/product/celebrate-life/