The Thunderdome brand and origin is vital to the legacy of ID&T. It’s a story of music and culture coming together to form a movement. This movement, known as hardcore, exploded in the 90s; first in Holland and then taking all of Europe by storm. ID&T’s three founders recognized something special was going on and started renting out the biggest indoor venues in Holland for their massive Thunderdome events. From here, an empire was born. With millions of Thunderdome CDs sold, the brand exploded with a cult-like following positioned side-by-side the brand’s every move. The dedication and loyalty of their supporters is often expressed by tattooing the Thunderdome wizard onto their bodies. Every year, these die-hard fans organize their very own Thunderdome fan day that features a conference, fan exposition, and exclusive artist performances. The event even has an exclusive merchandise collection created especially for the occasion.
This year, on October 28th, the 25th year of Thunderdome will be celebrated in its original home at Jaarbeurs in Utrecht.